Vision and Mission
What we see
Our Vision: A healthier world through the power of medical knowledge.
Our Mission: To create and deliver the world’s most trusted medical knowledge that ignites, inspires and illuminates critical healthcare decisions.
Clinicians fully embrace the value of information technology.
To get there, we need to provide clinician users with drug knowledge that they will not just notice, but find truly meaningful and actionable. And we need to deliver this information in a manner that minimises interruption of their natural clinical workflows.
Drug alerts are always meaningful, useful, and even welcomed.
We acknowledge that even though medication alerts can have a positive influence on treatment decisions, inappropriate and extraneous alerts can frustrate clinicians and degrade quality of care. Which is why we have developed customisation tools to support local alert preferences, and targeted medication decision support content that provides clinicians with more meaningful alerts based on each patient’s unique clinical context.
We imagine every prescription appropriately adjusted for a patient’s genetic makeup.
We are looking ahead to medication decision support that considers patient parameters now on the cusp of being fully explored. Next up: integrating highly personalised and precise information into our drug knowledge in ways that will dramatically improve outcomes.
Where even the most complex clinical problems are entirely solvable.
Drug knowledge will play an increasingly critical role in healthcare: from population health and digital mobile engagement to artificial intelligence. And, more effective cooperation between healthcare decision makers, knowledge providers, and healthcare IT systems is essential to achieve progress.
Because we know that as knowledge becomes more powerful, the impossible becomes achievable.